About Us


CCW Spool Pool Carlsbad CA 92008 Custom Creations West

A Little Bit About Custom Creations West

Based in Vista, CA

Custom Creations West started as a multifamily pool and landscape contractor that grew and grew over time. 

Gil Diaz, a twenty-year veteran in the pool construction and landscape design industry, has a natural talent for building quality outdoor spaces. Outdoor renovations are his passion!

Fast forward to today, CCW now operates in both the multifamily and residential sectors creating backyard bliss for residents all over Southern California.  Whether it's a basketball court with seating, a swimming pool with a grotto, or an outside cabana bar with digital everything - if you can dream it, we can build it!

CCW brings the in-depth technical knowledge and experience others can't.

Custom Creations West is a company that is committed to our customers’ total satisfaction. We pride ourselves on growing our business primarily from the referrals we have received over the years. Our goal is for your backyard vision to become a reality all while creating a cost-effective bid, a compliant build, and a stress-free experience. 


Custom Creations West_Gil Diaz

Gil Diaz

Owner | Director Construction

Gil Diaz has been working in the construction industry for the past twenty years. His natural talent for building in-ground pools and outdoor spaces lead him to branch out and launch Custom Creations West.

Gil is the lead Project Manager and oversees on-site construction and quality control. Once your project's scope, pricing and schedule are finalized Gil takes over the project and manages execution with some trades self performed.

As a North County native who's married with four children, he understands the importance of outdoor spaces in San Diego weather well. Families need space outside to relax, play, and gather. Gil is extremely personable and usually ends up friends with his customers - as a result, he hires people with the same friendly professional vibe. In his off-time, he is as outdoorsy as it gets - off road enthusiast, outdoor cooking master, and spending time with his beautiful wife and children.

  • 20+ years experience designing and building pools
  • 20+ years in construction management
  • 20+ years experience with landscape & hardscape
  • Expert at 3D Pool & Landscape Design
  • Long Standing Small Business Owner from Fallbrook, CA


Custom Creations West_Marty Mead

Marty Mead

Sales & Design Specialist

Marty Mead is our lead Sales Representative and Designer for Custom Creations West. He has been in the in-ground pool industry for the past five years and in sales for over twenty. Marty has a natural gift for connecting with our customers on a personal level and guiding them through the process of bringing their outdoor visions to life.

As a designer and sales representative, Marty is your first point of contact after reaching out to Custom Creations West. He takes the time to listen to what you want and guides you from vision to reality. He tends to get very excited when someone calls to have a backyard renovation - to him taking their ideas and turning them into a 3D design is incredibly rewarding. He listens, he guides, and then he creates a visual that carves a path to making your backyard dream a reality.

Marty’s always had a passion for pools and outdoor living. Marty has worked for several local pool builders in his career and has been with Custom Creations West for over a year now. He brings experience, in-depth knowledge, and a customer-service mindset to every project he’s overseeing.

Once scope, price, and schedule are locked in you are assigned a project crew, and Marty assists with making sure all your scope details are met along the way. He's with you from start to finish.

Marty, also a San Diego North County native lives in Bonsall, CA, and is married with three daughters, a cat named Milo and a Frenchie bulldog named Ollie who runs the show at home.


Custom Creations West_Jessi_Kinsella

Jessie Kinsella

Operations Manager

Jessica "Jessie" Kinsella is our Operations Manager at Custom Creations West. Her role is to support the coordination and execution of your outdoor renovation project. From pulling permits to assisting customers with selection choices, she is tasked with keeping your project moving while managing all the critical details.

Jessie has a unique background that blends business, construction, real estate, and design. In her experience, she's also held a real estate license after joining her family's business and that is when she fell in love with home design. With her love of design, collaboration, and interacting with people - design and renovation are a natural fit for her. Being able to help people make their dreams come true with a comfortable home is extremely rewarding to Jessie. Naturally, over time she moved into focusing more on the design side of homes and projects. She has been helping friends and family spruce up their homes and make landscape designs ever since.

Her background in construction, project coordination, and accounting has supported several companies over the years and now supports CCW by organizing and managing our project operations.

Jessie is also a San Diego North County native who resides in Vista, CA. Jessie is married with four children, two dogs, and is always involved in an outdoor renovation project of her own. She has a natural talent for nurturing a team environment, multitasking, and making sure every little detail is addressed. She says the most rewarding thing about her job is helping a customer create backyard bliss.


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Our Focus
We specialize in the design and construction of serene outdoor living spaces including in-ground pools. Our goal is to custom create and build outdoor spaces you love coming home to.

Dedicated to Quality
With over 20 years of experience in the construction industry, we pride ourselves on our finished products and happy customers.  For in-ground pools, we only use the finest pool products available. Everything else, we build from scratch. All our associates are skilled and licensed at what they do and safety is at the forefront of every project we execute.

A Full-Service Contractor
Some companies just do design, some just do the build - we do both! We provide total quality control, design control, cost control, and compliance on every project.

Experienced & Reliable
With decades of experience and a quest for constant improvement - CCW hires only the best of the best - and that is how you achieve BACKYARD BLISS.